I have a brief idea of the font for the logo, I was thinking as people tend to stereotype beards and moustache’s as an indie look of today’s society.

After looking at the fashion with mend today on pinterest and fashion for men with beards is a very “indie” look. Men seem to be rocking the double denim look and most of the colours are; blue, white and black. Which helps me think of an idea for the colour palette, firstly black and white are not allowed to count towards the palette, so looking at browns, blues and maybe a grey type of colour will refer to the logo and brand.